You get three daily searches with a free account; anything beyond that requires a paid subscription. Gain insights from free SEO tools that can enhance your optimization in 2025. Improve your keyword research and website visibility at no cost. MarketMuse analyzes your site’s content alongside top-performing competitors to identify content gaps, topic opportunities, and areas for improvement. It generates detailed content briefs, complete with suggested subtopics, relevant questions, and keyword usage, helping you build more authoritative and well-rounded content.
Make Use of Google’s Free Tools
Enter a URL and scroll to see estimated traffic and engagement stats, site traffic demographics, traffic sources, and more. The tool is free, but you do have to give up your email address to access it. These SEO tools are either completely free or have a robust free tier with plenty of functionality.
Search Engine Tools
If you like basing your SEO strategy on keyword intent, WordStream’s free resources are worth considering. It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease. Merkle provides access to a variety of other free SEO tools through technicalseo.com. This includes a robots.txt tester, hreflang tags tester, and sitemap generator.
General Features
If you’re looking to optimize website performance, this auditing tool offers insights to help enhance visibility in the search engine results and improve user experience. For other features—including reports for up to 500 keyword reports, 10 websites, and daily ranking updates—you need a paid plan, which starts at $41 SEO Anomaly per month when billed annually. Bing Webmaster Tools offers a breadth of SEO features, including backlink tracking, keyword research, and site audits. What’s more, AI-powered SEO tools deliver real-time insights into current search trends. I’ve used AI-powered SEO tools to automate time-consuming tasks, improve accuracy in keyword targeting, and provide real-time insights into search trends.
- Improve your keyword research and website visibility at no cost.
- We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank.
- Its reports help you implement authentic recommendations, linking opportunities, and content quality considerations.
This is great for prioritizing keywords by metrics like volume and difficulty. But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for). These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target.
Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest.
Made to improve the performance of your website by thorough auditing and ongoing monitoring, Plerdy is a multifarious SEO and digital marketing tool. Companies trying to properly raise their online presence and user interaction depend on this technology. SEMrush is a premier online visibility management SaaS platform, offering indispensable tools for ecommerce competitor analysis. Widely recognized in the industry, SEMrush empowers businesses to optimize their online visibility and gain a competitive edge in the ecommerce landscape. Older domains may get a slight edge in search engine rankings.
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