For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results. Taking this step will help make the next steps much easier to do as you’ll be able to identify the target keyword (or other search terms) for your pages. In order to make the most of this On Page SEO checklist, I highly recommend performing keyword research for your core landing pages.
How to Fix Old/Out-of-Stock Product Pages
After all, pages ranking well in search results appear more often in AI Overviews. Make sure you use a unique title tag for every page to inform search engines and users what each page is about. Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information. Your title tag gives search engines a high-level overview of what your page is all about.
Remember that many of your visitors will not enter your site through your home page. This means that your site needs to be easy to navigate — no matter which page a searcher (or search engine crawler) lands on. (In fact, the first Google result for this keyword has approximately 3000 words.). Chances are that somebody who looks for such a broad term expects a broad answer. You can improve your SEO score by fixing the errors and issues that the Seobility SEO checker found on your website.
If you’re not sure what words or phrases to use, the main keyword you’re targeting is usually a good bet. This search engine optimization (SEO) guide explains how to do on-page SEO. Download the free Google Quality Rater Tool to get the kinds of insights on your content that actually improve your rankings. The truth is that it’s never been easier to improve your content and rankings using AI. (If want to dive deeper into on-page SEO factors, optimization techniques and SEO in general, you should check out my list of SEO books that cover those topics in detail).
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The tool lets you know if you have your keyword in all the key locations like the H1 and body content (more on why this matters soon). Mastering on-page SEO can have a HUGE effect on your rankings, traffic, and conversions. Put them into practice to enhance your rankings and drive more traffic.
Page Load Speeds
- This is because the user can see the URL both in the address bar and on the SERPs.
- If you have implemented the previous three checklist points, this next step should be easy.
- Check that your images are sized appropriately for your website and the space you’ve allotted for it.
- Although not every page is suitable for using structured data, be sure to impelement it if your website contains some of the information mentioned above.
On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements. While the SEO Anomaly search results aren’t part of your site, the things you do to optimize your search appearance are.
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